FlashCoupons is a smartphone-based application that provides a platform for businesses to generate their own promotions on-the-spot and push them directly to consumers’ phones. Businesses have full control over the content of their FlashCoupons, allowing them to respond to real-time needs, whether it’s filling tables at dinner or selling excess inventory during the last few business hours. A FlashCoupon can last from 1-24 hours and be limited to a certain quantity, giving businesses better control over when redemptions occur and avoid giving discounts on premium items or during peak times. FlashCoupons generates data reports for businesses containing feedback on the performance of their promotions, customer spending and location trends as well as loyalty data. This caliber of marketing data analytics was previously out of reach for most small businesses.
FlashCoupons have a high likelihood of being redeemed because the deals are relevant; they only appear to consumers near the business and the deal can only be redeemed once the user is inside the business. An empowering marketing tool for small businesses, FlashCoupons seeks to meaningfully reconnect businesses with their customers through simple, DIY technology in the palm of their hands.
The FlashCoupons Platform is comprised of a powerful analytics engine and a mobile app that supports dual interfaces:
Vendor Interface: A business can easily sign up for the service by downloading the app from the app stores and installing it on a smartphone or a tablet device. After installing and going through the verification process, the business can start publishing and tracking deals directly from their mobile device or from a vendor portal.
Consumer Interface: Signing up as a FlashCoupons user is equally as easy. The user sets up a profile indicating from which business categories they want deals (i.e. “Food” or “Electronics”). Based on their current geographic location, they will receive FlashCoupons that meet their individually-tailored preferences. Consumers can also specify the range within which to receive coupons, whether it is a 5 mile radius during a lunch break or a larger 50 mile radius during a long distance drive. When the consumer receives an offer that piques their interest, the built-in map provides detailed driving directions to the business location.